Friday, January 7, 2011

Kelloggs

  • inventide litle flakes of corn which soon became corn flakes
  • Nearly dies of Terbiculosis when a child
  • Did not like factory work
  • decided he wantewd to be a teacher
  • Enrolled in medical school in New York
  • eliminated use of water therapy
  • after the war, men drank, smoked, and spat,
  • opened a "Health Spa"
  • you either loved or hated doctor kellogg, there was no middle ground
  • this made him obnocious to many people
  • Salt and sugar were considered unnatural to somebodies diet
  • meat lead to indigestion
  • obsessed with constipation
  • "a boel movement afgter each meal is what mother nature intended"
  • went to the zoo to study bmowl movements
  • believed the colour white absorbed the heat of the sun
  • Masturbation = "the silent killer of the night"
  • Had a scary out of control beard
  • invented shredded  wheat
  • Charles W Post - Entrepreunier
    • saw a gold mine in kelloggs products
  • Post was hanging around and watching kelloggs inventions
  • markited a cereal in the summer called "grape nuts"
  • Cereal captain of the world (similair to gold rush)
  • at age 42, WK Kellogg (brother) wanted to add sugar to the flakes
  • became $1,000,000.00 business
  • created a 6 hour shift
  • in 1920's W.K. Kellogg was one of most respected men
  • in 1930's set up child welfaire foundation
    • lkater became kellogg foundation
  • lawyers told him lawsuite was unwinable
  • lost touch with reality
  • Dr. J.H. Kellogg died at age of 91
    • wrote his brother a letter of reconcilliation
  • W.K. Kellogg dies at age of 91
    • did not get letter until his death-bed

Thursday, January 6, 2011