inventide litle flakes of corn which soon became corn flakes- Nearly dies of Terbiculosis when a child
- Did not like factory work
- decided he wantewd to be a teacher
- Enrolled in medical school in New York
- eliminated use of water therapy
- after the war, men drank, smoked, and spat,
- opened a "Health Spa"
- you either loved or hated doctor kellogg, there was no middle ground
- this made him obnocious to many people
- Salt and sugar were considered unnatural to somebodies diet
- meat lead to indigestion
- obsessed with constipation
- "a boel movement afgter each meal is what mother nature intended"
- went to the zoo to study bmowl movements
- believed the colour white absorbed the heat of the sun
- Masturbation = "the silent killer of the night"
- Had a scary out of control beard
- invented shredded wheat
- Charles W Post - Entrepreunier
- saw a gold mine in kelloggs products
- Post was hanging around and watching kelloggs inventions
- markited a cereal in the summer called "grape nuts"
- Cereal captain of the world (similair to gold rush)
- at age 42, WK Kellogg (brother) wanted to add sugar to the flakes
- became $1,000,000.00 business
- created a 6 hour shift
- in 1920's W.K. Kellogg was one of most respected men
- in 1930's set up child welfaire foundation
- lkater became kellogg foundation
- lawyers told him lawsuite was unwinable
- lost touch with reality
- Dr. J.H. Kellogg died at age of 91
- wrote his brother a letter of reconcilliation
- W.K. Kellogg dies at age of 91
- did not get letter until his death-bed
Friday, January 7, 2011
Kelloggs
Thursday, January 6, 2011
Thursday, December 16, 2010
Tuesday, December 14, 2010
Famous Entrepreneurs
- Donald trump
- had 6mill by age 22
- father gave him money to start his life
- owned sports teams
- Richard Branson
- Owns Virgin
- Owns an island
- very wealthy
- Orville Redenbacher
- THIS KID IS AN IDIOT!!
- Howard Shultz
- Born in Brooklyn, New York
- Started Starbucks
- Bill Gates
- Born in seattle
- Went to harvard
- dropped out of harvard to start microsoft
- THIS KID AS ANOTHER IDIOT
- J.D. Rockefeller
- 'Con" Artist
- Merchant commission and produce distributor
- No business plan,
- Gave over $500 million to charity
- Ray Kroc
- Opened Mcdonalds
- Most well known business
- wanted a place for familys to go after church
- aimed for the cheapest, and fastest place to get food
- Phil Knight
- Started Nike
- Competition was a weakness to him
- Named the shoe "nike" after a greek goddess of victory
Friday, December 10, 2010
Tuesday, December 7, 2010
Post-It Notes & Uro Club
Made a mistake trying to make super glue, that stuck to paper but nothing else- Used as low power sprasy adhesive or to puut up papers for advertisement
- would use scraps piece of paper for bookmarks
- decideed to put adhesive on bookmarks so they would stick
- Sent samples to all companies executives, they soon ordered more
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- A object to pee in desguised as a 7 iron
- Holds 18 ounces... more than the average person pees
- sold over 3000
- Final stake was $25,000.00 for 70%
- Original stake was $25,000.00 for 51%
Friday, December 3, 2010
College Inc.
wasn addicktied to meth, smoking weed, and drinking a lot- became a christian by somebody reading him the bible
- when economy goes down, education goes up
- when there are no jobs, peoplem think"education = job"
- in early 90's some schools were shut down because of false advertising and some other crimes
Thursday, December 2, 2010
Pork Barrel spice rub & Mr. Poncho
Mr. Levi
- Little things make a big diffrence
- Know your "why"
- Imagine your business
- Have a plan
- Be diffrent
- Read Bniographys
- Ask Mentors
- Give more than you expect
- People LOVING business
- Stay humble
- Create FUN
- Let it go... Forgive... Move ON
- Financial Literacy
- Live with a ll your means
- Take inverntory... "Am I on track?"
Tuesday, November 30, 2010
Mr. Bobble
- makes custom bobble heads
- 7 figure digits for the last year over 1,000,000.00
- wants to open kiosks not his own stores.
- Declined all offers
- profits were between 500,000.00 - 600,000.00/yr
Monday, November 29, 2010
Merchants of cool Marketing to youth
dawsons creek, and other hit tv teen shows publicised the message that sex was ok.- sex sences were "eye grabbing"
- No teenager is going to be satisfied with the PG13 horror film, they want to see the blood and guts
- Everyone is either having sex or talking about it accessivly
QUESTIONS:
- Where are the adults? Youth Marketers diminish the presence of adults in the youth market today.
2. What is this doing to our teens?
This is showing teens that violence is ok, and raging is fine to do. It is also showing that it is fine to have sex and is encouraging them to have sex.
3. A 13 year old that looks like a 17 year old. Comment on the reducing of standards in our society.
There are no standards in the society.
A.I.D.A. = Attention, Interest, Desire, Action
- Drumline
- Shop Programs
- Metal ACE-IT
- Apprenticeship
- Sports Teams
- Rugby
- Basketball
- Golf
- Baseball Academy
- Trips
- China
- Project help Mexico
- Europe
- School Plays
- White Christmas
- School Dances
- Halloween
- Christmas
- Spring
- Computer/Technology courses
- Computer design
- Coding
- Game designing
- Impressive Facility
- Big Gym
- Weight room
- Running Track
Sardis, Where education grows
TOP 5
- You SOAR at sardis
- Get Educated
- Raise the bar
- Free to Succeed
- Achieve Greatness
Thursday, November 25, 2010
Robert Kiyosaki (Rich Dad, Poor Dad)
- True story
Dad was head of education for Hawaii- Dad graded from Universitie in less that 2 years with 'A' Honours
- Real Dad was Poor Dad
- Rich Dad was Best friends father.
- Mon ey is the route of all evil
- Money DOES NOT bring you happiness
- A socialisty is a person that ensures that everyone is equal
- A capitalist is someone that focuses on unequalality
- We are BOTH socialists AND capitalists
- "I believe the government sohould take care of you"
- Did not do well in school
- Flunked when he was 15 and 17 yrs. old.
- Flunked out because he could not write
- sold over 600,000,000 copies world wide
- Book written in 100 diffrent languages
- Stresses the ownership of high value assets, rather than being an employee as a recurring theme in the book's chapters.
- Rich Dad, Poor Dad contains much wrong advice, much bad advice, some dangerous advice, and virtually no good advice."
- "Both my Rich Dad and my Poor Dad were my teachers."
- "In my mind I am a capitalist, and in my heart I am a Socialist."
- "There is a big diffrenece between a Billionaire and a Millionaire"
- "To me money is just a game, to others, Money is a bible"
- When you have money, you think you're intelligent, when you lose money you thinlk you are unintelligent
- Wrote a Book with Donald Trump.
- "Only 'A' subject in school was woodwork."
- Find a way to make it, Creativity will help you make it.
Has 2 proffessions, can sail a boat and fly a plane.- 4 kinds of people
- Employees
- You have a job
- Business Owner
- You own a business & people work for you
- Self Employed
- You own a job
- Investor
- Money works for you
- At age of 18 started into business
- In 20's became millionaire
- Took him from age 27 - 32 to rebuild his mone y back..
- "I have lost 4 businesses in my lifetime, and eaach time I get smarter"
- "My business going under was the best teaching I have evey had"
- Asset: Something that puts money in your pocet weather you like it or not
- Liability: Takes money out of your pocket, weather you like it or not
- ASSETS are more important than LIABILITIES
- Got a call from oprah to be on her show for his book
- Its not your money that makes you rich, it is your heart, you drive, and your Brain.
Wednesday, November 24, 2010
Negotiation (Element Bars)
- How he negotiated with the sharks
- talked about his business
- Tried convincing that business was VERY succesful
- "I am doing what is in the best interest of the business and the compny"
- "You have to believe in me, and trust that i will sell the product"
Dealing with it emotionally- "most bars you try out there taste like chalk"
- "what is on the website is only the tip of the iceberg"
- wanted to hear open offers
- refers to motivation
- persistant
- came up with other options
- never take 'No' as 'No'
- The first person to mention christ loses
Tuesday, November 23, 2010
Money from almost nothing
- Garage Sale Boys
- $550.00
- Redline Performance
- $415.00
- Junked
- $215.00
- Egg Zima
- Begin Boating
- $120.00
- Acrylic Nails
- $45.00
- Illuminight
- $123.00
- The Gutter Boys
- $360.00
- Stylz Handbags
- $15.80
- Kipper
- $1550.00
- Special Delivery Courier Services
- $280.00
- Roses for cancer
- $714.00
- A&G's We-Bakeit-4U
- $0.00
Tuesday, November 16, 2010
Branding
- Volvo bought out by chinese -----> UH OH!
- predictions indicate the acquisting of maor global brands over next three to five years will ensure worldwide chinese dominance.
- Organically 'grown' chinese brands will inevitably become highly popular internationally eclipsing those of Europe and USA
Chinese mindset is swinging from mechanical operational thinking to emotional "sexy" thinking heralding in unprecedented brand growth.
(:-------------------------------------------------------:)
- Disney - Apple
- "Know what is the message to customers"
- "Somatic markers" - from philosopher socrates "How do you stand out?"
- Break with communication -
- Characteristics that make me distinctive from my competitors or collegues:
- Creative
- Think outside the box
- Looking for new ways to do something
- Always looking at my options
- Work Ethics
- Hard worker
- Get the job done right
- Dont give up
- Empathetic
- Fell for people
- understanding
- Assertive
- Always ready to argue
- Argumentative
- What I am going to be famous for:
- "You ain't dutch, You ain't much"
- "Think of yourself as a brand."
- What does it mean to consider yourself a brand.
- Branding seeks to create a better perception
- Ralph Lauren's real name is Ralph Lifshitz
- Personal Branding:
- Who you are
- What you do
- What makes you diffrent
Always asume the world is utterly indiffrent to your business, no matter how good you are.- What a personal brand does:
- You are diffrent
- You are superior
- You are authentic
- If you dont tell them, they will make up their own minds for us...
Wednesday, November 10, 2010
Seth Godin - Everything is broken
- If I think it's broken, It's broken
- If you think it's broken, It's broken
- No matter how broken it is, somebody will always think that it isn't broken
- Not my Job
Monday, November 8, 2010
Seth Godin
See my reflection off his head.- Can you give me your idea or no?
- TV and mass media made it easy to spread your ideas
- Coke Japan comes out with a new product every 3 weeks because they do not know what will work ex. Water Salad
- Consumers dont care about you anymore. They have too many choices and too little time
- Is it remarkable?
- No matter what we do for a living we are in the fashion business
- Market to early adaptors, and innovators.
- Sell to people that are listening
- BE REMARKABLE!!!
- DONT BE BORING
- The riskiest thing you can do is be safe..
- design rules now.
Friday, November 5, 2010
Home Depot
- 'Do it herself" got women into house repairs
- A Blank co-founder
- Bernie marcus - Founder
- Handy Dan - Home improvment centers
- Ken Langone = Key player in home depot stores
- "Works like a dog for home depot."
- Ken Langone - Co-founder
Put a 2 page add in the newspaper- Handed out $1.00 bills the first day of opening
- First customers got a lot of attention because there were not many customers
- Starting wage was higher than most companies
- Trained employees to think for themselves
- Cult/Family like
- Lost $1,000,000.00 in the first year
- 2nd year, profit was almost $1,000,000.00
- Opened 2 more stores in florida
- Competition was 'scotty's'
- in 1984 there were 34 stores
- in 1999 decided to stop selling lumber from endangered forests becabuse of enviromentalists that protested.
- Sponsered the olympics
- Happy that they have Lowes as a competitor (somebody that can give home depot a run for their money)
- In 1997 Blank became CEO of home depot
- "More stores, less control"
- in 2001, 3 people died at home depot stores withtin an 8 month time spand
- Bob Nardely = became president of Home hardware
- Consecutive
- Blank was now chairman
- Blank left company at age 58
- Took over USA, CANADA!!, Pouerto Rico, and Mexico.
- Arthur Blank = 1.3 billion
- Bernie Markus = 1.6 billion
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