Seth Godin

• See my reflection off his head.
• Can you give me your idea or no?
• TV and mass media made it easy to spread your ideas
• Coke Japan comes out with a new product every 3 weeks because they do not know what will work ex. Water Salad
• Consumers dont care about you anymore. They have too many choices and too little time
• Is it remarkable?
• No matter what we do for a living we are in the fashion business
• Market to early adaptors, and innovators.
• Sell to people that are listening
• BE REMARKABLE!!!
• DONT BE BORING
• The riskiest thing you can do is be safe..
• design rules now.