Branding

• Volvo bought out by chinese -----> UH OH!
• predictions indicate the acquisting of maor global brands over next three to five years will ensure worldwide chinese dominance.
• Organically 'grown' chinese brands will inevitably become highly popular internationally eclipsing those of Europe and USA
• Chinese mindset is swinging from mechanical operational thinking to emotional "sexy" thinking heralding in unprecedented brand growth.

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• Disney - Apple
• "Know what is the message to customers"
• "Somatic markers" - from philosopher socrates "How do you stand out?"
• Break with communication -

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• Characteristics that make me distinctive from my competitors or collegues:
• Creative
• Think outside the box
• Looking for new ways to do something
• Always looking at my options
• Work Ethics
• Hard worker
• Get the job done right
• Dont give up
• Empathetic
• Fell for people
• understanding
• Assertive
• Always ready to argue
• Argumentative
• What I am going to be famous for:
• "You ain't dutch, You ain't much"

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• "Think of yourself as a brand."
• What does it mean to consider yourself a brand.
• Branding seeks to create a better perception
• Ralph Lauren's real name is Ralph Lifshitz
• Personal Branding:
• Who you are
• What you do
• What makes you diffrent
• Always asume the world is utterly indiffrent to your business, no matter how good you are.
• What a personal brand does:
• You are diffrent
• You are superior
• You are authentic
• If you dont tell them, they will make up their own minds for us...