Mr. Bobble

• makes custom bobble heads
• 7 figure digits for the last year over 1,000,000.00
• wants to open kiosks not his own stores.
• Declined all offers
• profits were between 500,000.00 - 600,000.00/yr

Merchants of cool Marketing to youth

• dawsons creek, and other hit tv teen shows publicised the message that sex was ok.
• sex sences were "eye grabbing"
• No teenager is going to be satisfied with the PG13 horror film, they want to see the blood and guts
• Everyone is either having sex or talking about it accessivly

QUESTIONS:

1. Where are the adults? Youth Marketers diminish the presence of adults in the youth market today.

The adults are at work.

    2. What is this doing to our teens?

This is showing teens that violence is ok, and raging is fine to do. It is also showing that it is fine to have sex and is encouraging them to have sex.

    3. A 13 year old that looks like a 17 year old. Comment on the reducing of standards in our society.

There are no standards in the society.

A.I.D.A. = Attention, Interest, Desire, Action

• Drumline
• Shop Programs
• Metal ACE-IT
• Apprenticeship
• Sports Teams
• Rugby
• Basketball
• Golf
• Baseball Academy
• Trips
• China
• Project help Mexico
• Europe
• School Plays
• White Christmas
• School Dances
• Halloween
• Christmas
• Spring
• Computer/Technology courses
• Computer design
• Coding
• Game designing
• Impressive Facility
• Big Gym
• Weight room
• Running Track

Sardis, Where education grows

TOP 5

• You SOAR at sardis
• Get Educated
• Raise the bar
• Free to Succeed
• Achieve Greatness

Robert Kiyosaki (Rich Dad, Poor Dad)

• True story
• Dad was head of education for Hawaii
• Dad graded from Universitie in less that 2 years with 'A' Honours
• Real Dad was Poor Dad
• Rich Dad was Best friends father.
• Mon ey is the route of all evil
• Money DOES NOT bring you happiness
• A socialisty is a person that ensures that everyone is equal
• A capitalist is someone that focuses on unequalality
• We are BOTH socialists AND capitalists
• "I believe the government sohould take care of you"
• Did not do well in school
• Flunked when he was 15 and 17 yrs. old.
• Flunked out because he could not write
• sold over 600,000,000 copies world wide
• Book written in 100 diffrent languages
• Stresses the ownership of high value assets, rather than being an employee as a recurring theme in the book's chapters.
• Rich Dad, Poor Dad contains much wrong advice, much bad advice, some dangerous advice, and virtually no good advice."
• "Both my Rich Dad and my Poor Dad were my teachers."
• "In my mind I am a capitalist, and in my heart I am a Socialist."
• "There is a big diffrenece between a Billionaire and a Millionaire"
• "To me money is just a game, to others, Money is a bible"
• When you have money, you think you're intelligent, when you lose money you thinlk you are unintelligent
• Wrote a Book with Donald Trump.
• "Only 'A' subject in school was woodwork."
• Find a way to make it, Creativity will help you make it.
• Has 2 proffessions, can sail a boat and fly a plane.
• 4 kinds of people
• Employees
• You have a job
• Business Owner
• You own a business & people work for you
• Self Employed
• You own a job
• Investor
• Money works for you
• At age of 18 started into business
• In 20's became millionaire
• Took him from age 27 - 32 to rebuild his mone y back..
• "I have lost 4 businesses in my lifetime, and eaach time I get smarter"
• "My business going under was the best teaching I have evey had"
• Asset: Something that puts money in your pocet weather you like it or not
• Liability: Takes money out of your pocket, weather you like it or not
• ASSETS are more important than LIABILITIES
• Got a call from oprah to be on her show for his book
• Its not your money that makes you rich, it is your heart, you drive, and your Brain.

Negotiation (Element Bars)

• How he negotiated with the sharks
• talked about his business
• Tried convincing that business was VERY succesful
• "I am doing what is in the best interest of the business and the compny"
• "You have to believe in me, and trust that i will sell the product"
• Dealing with it emotionally
• "most bars you try out there taste like chalk"
• "what is on the website is only the tip of the iceberg"
• wanted to hear open offers
• refers to motivation
• persistant
• came up with other options
• never take 'No' as 'No'
• The first person to mention christ loses

Money from almost nothing

• Garage Sale Boys
• $550.00
• Redline Performance
• $415.00
• Junked
• $215.00
• Egg Zima
• $15.00
• Begin Boating
• $120.00
• Acrylic Nails
• $45.00
• Illuminight
• $123.00
• The Gutter Boys
• $360.00
• Stylz Handbags
• $15.80
• Kipper
• $1550.00
• Special Delivery Courier Services
• $280.00
• Roses for cancer
• $714.00
• A&G's We-Bakeit-4U
• $0.00

Branding

• Volvo bought out by chinese -----> UH OH!
• predictions indicate the acquisting of maor global brands over next three to five years will ensure worldwide chinese dominance.
• Organically 'grown' chinese brands will inevitably become highly popular internationally eclipsing those of Europe and USA
• Chinese mindset is swinging from mechanical operational thinking to emotional "sexy" thinking heralding in unprecedented brand growth.

(:-------------------------------------------------------:)

• Disney - Apple
• "Know what is the message to customers"
• "Somatic markers" - from philosopher socrates "How do you stand out?"
• Break with communication -

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• Characteristics that make me distinctive from my competitors or collegues:
• Creative
• Think outside the box
• Looking for new ways to do something
• Always looking at my options
• Work Ethics
• Hard worker
• Get the job done right
• Dont give up
• Empathetic
• Fell for people
• understanding
• Assertive
• Always ready to argue
• Argumentative
• What I am going to be famous for:
• "You ain't dutch, You ain't much"

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• "Think of yourself as a brand."
• What does it mean to consider yourself a brand.
• Branding seeks to create a better perception
• Ralph Lauren's real name is Ralph Lifshitz
• Personal Branding:
• Who you are
• What you do
• What makes you diffrent
• Always asume the world is utterly indiffrent to your business, no matter how good you are.
• What a personal brand does:
• You are diffrent
• You are superior
• You are authentic
• If you dont tell them, they will make up their own minds for us...

Seth Godin - Everything is broken

• If I think it's broken, It's broken
• If you think it's broken, It's broken
• No matter how broken it is, somebody will always think that it isn't broken
• Not my Job

Seth Godin

• See my reflection off his head.
• Can you give me your idea or no?
• TV and mass media made it easy to spread your ideas
• Coke Japan comes out with a new product every 3 weeks because they do not know what will work ex. Water Salad
• Consumers dont care about you anymore. They have too many choices and too little time
• Is it remarkable?
• No matter what we do for a living we are in the fashion business
• Market to early adaptors, and innovators.
• Sell to people that are listening
• BE REMARKABLE!!!
• DONT BE BORING
• The riskiest thing you can do is be safe..
• design rules now.

Home Depot

• 'Do it herself" got women into house repairs
• A Blank co-founder
• Bernie marcus - Founder
• Handy Dan - Home improvment centers
• Ken Langone = Key player in home depot stores
• "Works like a dog for home depot."
• Ken Langone - Co-founder
• Put a 2 page add in the newspaper
• Handed out $1.00 bills the first day of opening
• First customers got a lot of attention because there were not many customers
• Starting wage was higher than most companies
• Trained employees to think for themselves
• Cult/Family like
• Lost $1,000,000.00 in the first year
• 2nd year, profit was almost $1,000,000.00
• Opened 2 more stores in florida
• Competition was 'scotty's'
• in 1984 there were 34 stores
• in 1999 decided to stop selling lumber from endangered forests becabuse of enviromentalists that protested.
• Sponsered the olympics
• Happy that they have Lowes as a competitor (somebody that can give home depot a run for their money)
• In 1997 Blank became CEO of home depot
• "More stores, less control"
• in 2001, 3 people died at home depot stores withtin an 8 month time spand
• Bob Nardely = became president of Home hardware
• Consecutive
• Blank was now chairman
• Blank left company at age 58
• Took over USA, CANADA!!, Pouerto Rico, and Mexico.
• Arthur Blank = 1.3 billion
• Bernie Markus = 1.6 billion

Mike Kind - November 4th

• Never stop learning
• Never give up
• Find out your strengths
• NEVER stop after failure
• Love what you do
• Take RISKS
• Plan carefully
• Failure is key
• Jump at opportunities
• Be a dreamer
• Passion!
• Perserverance
• Creativity
• Know what you want
• Be willing to fail
• Take advantage of free education
• Work to achieve success
• Dont do it solely for the money
• Stick to your goals
• Be frugal
• Don't procastinate
• Learn from your mistakes
• Use your network
• Use a ledger
• Do something you love
• Money is just a thing
• Have a back-up plan
• Don't burn bridges (Keep good relationships)

Robert Herjavec

• Nothing is worse than a lack of innovation
• Computer Software
• Most important persoin to his uncle "What a great way to grow-up"
• Grew up on a farm
• When he turned 8.. everything changed...
• Father got thrown in jail alot for anti-comunist beliefs
• Mother was very proud of entire family
• "My favourite part about beig wealthy is the snce of wortha nd confidence"
• Canada is a GREAT country!!!!!!!!!!!!!!!!!!!

What I had learned form all of these people Is that they all had started off from mostly nothing and now they are rich and wealthy. I have learned it is possibnle to goet somewhere from almost nothing you just have to put your mind to it and have detemination.

Arlene Dickinson

• Reputation that made her very ritch
• Earn your way into money, dont just settle for someone giving you money.
• Able to put a down-payment on a Calgary home in a subdivision "This place really felt like ours" Arlene would say
• At 16, left home to be on her own.
• Had 4 kids by age of 27
• Money is not the solution to everything

Jim Treliving

• It is all about 'hard work'
• Built a pizza empire with his bare hands
• Made Boston Pizza
• Dad was a Barber
• Father was very proud of him (came to all of his hokey games)
• Father bought all houses with cash, did not gte married until 32 years old because he could not afford it
• Joined RCMP when he turned 19
• Ate in Boston Pizza... Thought it was heaven
• Quit RCMP to open Boston Pizza in Penticton BC
• Did not have a day of in 2 years.
• "Jim would you go back to the RCMP" people would ask. "No, I have to mch pride to go back" Jim would respond.
• Bought entire company, Turned into a $1,000,000,000 empire
• Take all opportunities

• "Hard work, works"

The Hedgehog Concept

The hedgehog concept consists of finding out your talents and strengths.
The hedgehog Concept is not a goal it is a strategy to be the best and an intention to be the best.

My Hedgehog Concepts:

• Persuasive/convincing (good with my words, and able to persuade the point of view that I look a t things and how I feel about them, make other people feel the same way)
• Spending money
• Work Ethics... Get the job done, and make sure it is done right..

Brett Wilson

• By time gradded 12 offers to work for people
• opened first oil business
• Was not around for his family
• Developed prostate cancer
• Survived cancer... helped him focus his priorities

Kevin O'Leary

• Came from a middle class family
• Mother told him "I am going to make sure you get an education"
• Spent many sleepless nights thinking about his future.
• Has never worked for anyone.
• owns a cottage
• inner peace = money rules his life